INDIANA MEMBERS CREDIT UNION LAUNCHES NEW CAMPAIGN:
"BIG CITY CONVENIENCE SMALL TOWN FEEL"

(Indianapolis, IN, September 2011)  Indiana Members Credit Union (IMCU), Central Indiana’s largest credit union, is excited to announce the commencement of their new campaign, “Big City Convenience Small Town Feel”.  “Indiana Members Credit Union is a locally founded and operated financial institution that strives to consistently provide the finest products and member service,” says Ron Collier, CEO of IMCU.  “We are proud to offer our members a full array of products and services, and the convenience of 23Central Indianabranches as well as our online services, allowing access to accounts 24 hours a day, via the Indiana Members Credit Union website.  We strive to provide warm and friendly service and welcome our members with a smile.  As a locally owned financial institution, we are committed to being active in our community and each year give out thousands of backpacks, school supplies and uniforms to local elementary students.  It is our goal through our ‘Big City Convenience Small Town Feel’ campaign to communicate this continued commitment to our members and the community.  The campaign will focus on educating consumers about the wide selection of products and services we have to offer for their personal and business needs as well as our outstanding ability to provide first class member service while continuing to uphold our strong community-minded values.  IMCU prides itself on employing a friendly and welcoming staff that truly cares about your financial future and feels this differentiates us from other financial institutions.  We invite the public to visit one of our 23 IMCU branches to experience our ‘Big City Convenience Small Town Feel’.” The campaign launched on September 1, 2011 with television commercials, newspaper advertising and in-branch marketing.  For more information, please visit www.imcu.org.     

Indiana Members Credit Union, headquartered inIndianapolis,Indiana, was founded in 1956 as the Indiana University Medical Center Federal Credit Union on the campus of IUPUI, and has since grown to 23 branches inCentral Indiana, offering members a better financial alternative and a full array of products and services.  Traditionally offering better rates on loans and deposits, IMCU maintains true to its roots by “Keeping It Simple” for members.  For more information, please visit IMCU online at www.imcu.org.